Wat is de ROI van social media?
Wat is de opbrengst van de inzet van social media? Is de ‘return on investment’ te bepalen?
ROI = Return On Investment http://www.youtube.com/watch?v=APGS2ER7cQo http://www.sas.com/apps/webnet/remote-event-viewer/RemoteEventViewer.html?c=5E214C80-38A7-11E1-B86C-0800200C9A66 http://www.brighttalk.com/webcast/43/40325 http://www.youtube.com/watch?v=UhUO30VRN1M http://www.youtube.com/watch?v=6-RxeuP2nXk Modellen http://www.socialmediamodellen.nl/meetmodellen/roi-pyramid-social-media-model-owyang/ http://www.socialmediamodellen.nl/meetmodellen/weinberg-roi-model/ http://www.socialmediamodellen.nl/meetmodellen/vierfasenmodel/Boeken:
- ROI of Social Media: How to Improve the Return on Your Social Marketing Investment, Guy R. Powell, Steven W. Groves, Jerry Dimos (2011)
- Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization, Olivier Blanchard (2011)
- Social Media Metrics: How to Measure and Optimze Your Marketing Investment, Jim Sterne (2010)
Verder lezen:
- Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value(Avinash Kaushik)
- Open Research: A Framework for Social Analytics(Jeremiah Owyang)
- Social Media Metrics: Jim Sterne on why, what and how to measure (Jean-Paul De Clerck)
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