Trends to watch
- Advertisers will turn to 'measurability' and 'differentiation' in the recession
- Search will not be immune to the impact of the economy
- Social Influence Marketing will go mainstream
- Online ad networks will contract; open ad exchanges will expand
- This year, mobile will get smarter
- Research and measurement will enter the digital age
- 'Portable' and 'beyond-the-browser' opportunities will create new touchpoints for brands and content owners
- Going digital will help TV modernize
Trends in Social Influence Marketing:
- Social media usage will result in more influence
- The focus will shift to influencers
- Top-down branding will experience growing impotence
- Social advertising will grow up (app-vertising, hypertargeting and engagement ads)
- The portable social graph will fuel marketing innovation
- Not just friends, but friendsters, will start to matter
- Social influence research will become more important than social measurement
- Marketers will organize around Social Influence Marketing
- The intranet will join the Web
- Your CEO will join Facebook
Top 10 Mobile Applications to Watch:
- Shop Savvy / Retail / Android G1
- Wikitude Augmented Reality Travel Guide / Hospitality / Android G1
- Mint / Financial Services / iPhone
- WebMD Mobile / Pharmaceuticals / iPhone
- Audi A4 / Auto & Gaming / iPhone
- nuTsie / Music / BlackBerry, Windows Mobile Devices, Alltel Devices
- vSNAX / Video / iPhone
- iStanford / Social Media / iPhone
- Cooliris / Search / iPhone
- ShapeWriter / Productivity / iPhone
Marco Derksen is onderdeel van
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