Afgelopen jaar organiseerde Epic Records een wedstrijd waarbij fans van de Colombiaanse zangeres Shakira werden uitgenodigd om mee te werken aan een videoclip voor het nummer 'Hips Don't Lie'.

Het resultaat is ingeslagen als een bom in de muziekindustrie aldus LA Times: [i][quote](...) The contest yielded some 500 submissions of fans lip-syncing and booty-shaking in extremis that were spliced together by a professional editor to create a single video (budget: $5000, red). Posted at Yahoo.com's music portal in March 2006, it quickly became the site's most popular clip. When it did drop out of the No. 1 slot several weeks later, it was second only to Shakira's own video for the same song. The pair of "Hips" were eventually streamed more than 50 million times, making "Hips Don't Lie" easily the Nielsen BDS most-streamed video of the year, just about tripling the number generated by second-place finisher Beyonc?'s "Check on It." Shakira's song went on to become a No. 1 hit in 20 countries, selling 1.7 million copies. And as an unintended result, "Hips Don't Lie (Fans-Only Version)" seems to have sparked a brave new era of fan-artist interconnectivity. (...)[/quote][/i] Co-creatie in de muziekindustrie waarbij artiesten fans gaan inzetten, kon wel eens een grote rage worden de komende jaren!