Seth Godin's Tribes
Links uit het boek:
- Joel on Software
- http://blog.acumenfund.org/author/jnovogratz/
- http://tv.winelibrary.com/
- http://www.microsoft.com/presspass/exec/mathews/
Wat is de betekenis van een merk?
http://nl.wikipedia.org/wiki/Merk
Een sterk merk is een groep mensen die enthousiast zijn over de produkten of diensten
gaat om verhalen (storytelling) of je kiest voor A of B
A tribe is a group of people connected to one another, connected to a leader, and connected to an idea
A group needs only two things to be a tribe: a shared interest and a way to communicate
Tribes need leadership
Everyone wants to belong to a tribe
internet provides tools to communicatie, elimates geography, costs,
tribes are everywhere
today, marketing is about engaging with the tribe and delivering products and services with stories that spread
galvanize = bezielen, prikkelen
inspire = inspireren
connect = verbinden
great leaders create movements by empowering the tribe to communicate
what’s the story? (vision, journey, movement) => people want to be part of it!!!