Links uit het boek:

• Joel on Software
• http://blog.acumenfund.org/author/jnovogratz/
• http://tv.winelibrary.com/
• http://www.microsoft.com/presspass/exec/mathews/

Wat is de betekenis van een merk?
http://nl.wikipedia.org/wiki/Merk
Een sterk merk is een groep mensen die enthousiast zijn over de produkten of diensten
gaat om verhalen (storytelling) of je kiest voor A of B

A tribe is a group of people connected to one another, connected to a leader, and connected to an idea

A group needs only two things to be a tribe: a shared interest and a way to communicate

Tribes need leadership

Everyone wants to belong to a tribe

internet provides tools to communicatie, elimates geography, costs,

tribes are everywhere

today, marketing is about engaging with the tribe and delivering products and services with stories that spread

galvanize = bezielen, prikkelen
inspire = inspireren
connect = verbinden

great leaders create movements by empowering the tribe to communicate

what’s the story? (vision, journey, movement) => people want to be part of it!!!