Psst! How Do You Measure Buzz
Jim Poh (director creative content Crispin Porter + Bogusky) in het artikel Psst! How Do You Measure Buzz (pdf) uit Adweek: [i][quote](...) The more you measure it [word-of-mouth], the more you find ways to manufacture buzz. And manufacture buzz starts to feel like that. (...)[/quote][/i] Via: brandautopsy
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Upstream
