Peter Drucker heeft tijdens zijn carriere een aantal interessante uitspraken gedaan. Hieronder een tweetal uitspraken over marketing en marketing communicatie.

Drucker over marketing: [i][quote](...) Business has two basic functions: [b]marketing[/b] and [b]innovation[/b]. Marketing and innovation produce results; all the rest are costs. (...)[/quote][/i] Drucker over marketing communicatie: [i][quote](...) For centuries, we have attempted [b]communication 'downward'[/b]. This however, cannot work, no matter how hard and how intelligently we try. It [b]cannot work[/b], first, because it focuses on what we want to say. It assumes, in other words, that the utterer communicates. There can be no communication if it is conceived as going from 'I' to 'thou.' Communication [b]works only from one member of 'us' to 'another[/b].' (...)[/quote][/i] Via: Mario Sundar