Innovating In A Consumer-Driven World
Chris Charron: “Innovating In A Consumer Driven World” (8 min. 43 sec.)
Companies must tap into the power of consumer-to-consumer communication by adopting a “consumer-focused innovation” approach in which consumers play an active role in products, services, experience design, and marketing.
Charlene Li: “Social Computing — Bubble or Big Deal?” (29 min. 38 sec.)
Find out how companies can tap into new technologies such as blogs, RSS, viral marketing, and podcasting to develop deeper relationships with consumers