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How Blogs, Podcasting and RSS Feeds are Changing Business Communications

door Marco Derksen op

How Blogs, Podcasting and RSS Feeds are Changing Business Communications

A recent study by comScore Media Matrix shows these startling statistics:
  • 50 million U.S. Internet users visited blog sites in the first quarter of 2005. That is roughly 30% of all U.S. Internet users and 1 in 6 of the total U.S. population.
  • Five hosting services for blogs each had more than 5 million unique visitors in that period,and four individual blogs had more than 1 million visitors each.
  • Compared to the average Internet user, blog readers are significantly more likely to live in wealthier households, be younger and connect to the Web on high-speed connections.
  • Blog readers also visit nearly twice as many web pages as the Internet average, and they are much more likely to shop online.
Blogs are fundamentally changing the way companies are marketing their products and services. Come and learn how your business can benefit by using these new tools. http://www.vptc.org/

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