How Blogs, Podcasting and RSS Feeds are Changing Business Communications
A recent study by comScore Media Matrix shows these startling statistics:
- 50 million U.S. Internet users visited blog sites in the first quarter of 2005. That is roughly 30% of all U.S. Internet users and 1 in 6 of the total U.S. population.
- Five hosting services for blogs each had more than 5 million unique visitors in that period,and four individual blogs had more than 1 million visitors each.
- Compared to the average Internet user, blog readers are significantly more likely to live in wealthier households, be younger and connect to the Web on high-speed connections.
- Blog readers also visit nearly twice as many web pages as the Internet average, and they are much more likely to shop online.
Marco Derksen is onderdeel van
Upstream
