Hoe ontwikkel je een businessmodel?
- [b]Supply-driven innovation[/b] is achieved by doing things in a new way or by applying new technologies to an existing business model. Dell is a nice illustration of both. Dell innovated in the business model by selling directly to customers, but also by applying a new technology, the Web, as a distribution channel to reach the new customers.
- [b]Demand-driven innovation[/b] is customer driven, based on new or changing customer needs, tastes, and preferences. The music industry came under pressure to come up with a more innovative business model in r4sponse to the development of file sharing platforms such as Napster and Kazaa allowed people to download music for free en masse (illegally).