Harnessing The Power of Online Communities

[slideshare id=631677&doc=aop-neil-perkin-0908v1-1222955368556024-8]
- Understand that it’s not about the technology. It’s about the people.
- Don’t think about how you can create an online community. Communities already exist. So think about how you can help that community do what it wants to do.
- And give them something useful
- Engage, participate, listen
- Above all, know your audience