Euro RSCG Magnet Forms Alt-Ad Unit
Marvin Mack and Jason Schlossberg, who are both senior vice presidents at Euro RSCG Magnet, will head the group. It plans to launch projects for Atkins Nutritionals next month.
Euro RSCG is the latest public relations firm to dip its toes in the new world of consumer-generated media. CooperKatz, MMW Group and Ketchum PR offer blog-related services, and start-ups like New Media Strategies have blog-influencing services. Web agencies like Aegis Group’s Carat Interactive (tegenwoordig Carat Fusion) and independent Ripple Effects have also formed units to help clients deal with the explosion of blogs and other social media.
Bron:
http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1001051207
blog mining tools
Ketchum PR
http://www.whatsnextblog.com/archives/2005/06/ketchum_starts.asp
http://redcouch.typepad.com/weblog/2005/06/ketchum_tries_t.html
http://ketchumideas.com/
Blog Mining Gets Real
http://www.crmbuyer.com/story/P4TIh3NW6hTSjC/Blog-Mining-Gets-Real.xhtml
http://www.metaforix.info/2004/12/blog_miners_tra.html
Cases:
http://www.techdirt.com/ci/vwcasestudy.html
http://www.plugnpray.splinder.com/post/4598115
http://www.vwerl.com/
