Fleishman-Hillard International Communications en
Harris Interactive hebben recentelijk gezamenlijk onderzoek gedaan in de UK, Duitsland en Frankrijk naar de invloed van internet op het consument-gedrag. De resultaten zijn gepubliceerd in de zgn.
Digital Influence Index (
pdf) (via:
Matt Dickman):
(...) "The research shows that the internet stands out as the most important communications medium in the lives of European consumers today", said Dave Senay, president and chief executive officer of Fleishman-Hillard . "But there's a mismatch between the growing impact of the digital channel and the proportion of marketing and advertising resources organizations allocate to it, relative to other media. This study provides insights across a wide range of consumer behaviours and decisions that will help communicators be more strategic in their marketing mix." (...)
