Jim Heskett (via: Diva Marketing): [quote][i]Tens of thousands or newsgroups and discussion boards on the Internet have spawned millions of bloggers who speak in both whispers and shouts. Combined with the low cost of Web site and even crude advertising design, inhabitants of the Web can achieve wonders in creating and broadcasting a wide range of messages. These range from campaigns for or against public figures to ads highlighting the high cost of replacing iPod batteries (since corrected). The newsgroups, discussion groups and blogs may contain the seeds of ideas and notions about cutting-edge behaviors suggesting everything from future business opportunities to social and political trends.[/i][/quote]