Business model voor gratis
- [b]CPM ads[/b] (“cost per thousand views”; banner ads online and regular ads in print, TV and radio)
- [b]CPC ads[/b] (“cost per click”; think Google ads)
- [b]CPT ads[/b] (“cost per transaction”; you pay only if the customer brought to you from a media sites becomes a paying customer. Here’s an example.)
- [b]Lead generation[/b] (you pay for qualified names of potential customers)
- [b]Subscription revenues[/b]
- [b]Affiliate revenues[/b] (think: Amazon Associates)
- [b]Rental of subscriber lists[/b]
- [b]Sale of information[/b] (selling data about users–aggregate/statistical or individual–to third parties)
- [b]Licensing of brand[/b] (people pay to use a media brand as implied endorsement)
- [b]Licensing of content[/b] (syndication)
- Getting the [b]users to create[/b] something of value for free and applying any of the above to monetize it. (Like Digg or our own Reddit)
- [b]Upgraded service/content[/b] (ed: aka “freemium”)
- [b]Alternate output[/b] (pdf; print/print-on-demand; customized Shared Book style; etc.)
- [b]Custom services/feeds[/b]
- [b]Live events[/b]
- [b]Souvenirs/Merchandise[/b]
- [b]Co-branded spinoffs[/b]
- [b]Cost Per Install[/b] (popular with top Facebook apps who can help others get installs)
- [b]E-commerce[/b] (selling stuff directly on your website)
- [b]Sponsorships[/b] (ads of some sort that are sold based on time, not on the number of impressions)
- [b]Listings[/b] (paying a time based amount to list something like a job or real estate on your website)
- [b]Paid Inclusion[/b] (a form of CPC advertising where an advertiser pays to be included in a search result)
- [b]Streaming Audio Advertising[/b] (like radio advertising delivered in the audio stream after a certain amount of audio content has been delivered)
- [b]Streaming Video Advertising[/b] (like streaming audio but in video)
- [b]API Fees[/b] (charging third parties to access your API)