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Blog Case Study: IBM

door Marco Derksen op

Blog Case Study: IBM

Interview met IBM-blogger Christopher Barger: [i][quote](...) Imagine you have a pretty good job in corporation communications at a multi-billion dollar, well-established technology company and yes, you blog on the side. Then one day you are called in by your boss and another senior level manager to discuss your blog that as far you were aware was unbeknownst to anyone else in the company. First thought: You're fired. Then, how would you feel when they say they were so impressed by your blog that they wanted you to build a blogging initiative? You would feel like falling out of your chair, right? (...)[/quote][/i]

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