8 stijlen van co-creatie:

1. product ‘finishing’
2. new product design and development (lead user)
3. existing product adaptation (customer feedback)
4. mass customization
5. open community ideation and product design and development
6. new service design
7. real time marketing and service adaptation
8. personalised experience value and knowledge co-creation

11 factoren waarop verschillende stijlen zijn gebaseerd:

1. the nature of the value created
2. who is primary beneficiary
3. the explicitness of the customer benefit
4. the timing of value creation
5. the degree of customer competence
6. the intensity of firm-customer interaction and customer involvement
7. the number and types of customers involved
8. the customer’s role in the value creation process
9. the nature of customer knowledge exchanged
10. the degree of customer-customer interaction
11. who owns the intellectual property created

Na analyse van diverse praktijkvoorbeelden voegde Lawer nog twee factoren toe aan dit lijstje:

1. the degree of adaptability or personalisation of the value created
2. the point where the value creation occurs